Vision
The 10 point agenda of IBNMS
The IBNMS has chalked out a 10-point agenda defining the vision of the body. It has been created in consultation over months with the concerned stakeholders, but is not a static document. It is expected to continue evolving over time to stay relevant and useful to members.
1. Imparting Skills and Education: The foremost and most important reason why IBMS has been set up: to train members on various aspects of new media. This could cover technology, content, marketing or the business side of it. Some examples of what could be covered include:
- Marketing your blog
- How can blogs benefit professionals and businesses
- Professional networking
- Technology tips for blogging, podcasting, videocasting etc.
- Why PR professionals should engage with bloggers and new media
- Personal Branding using the internet
- Making money from blogs
- Improving your search engine ranking
2. Growing the Tribe: Encouraging dormant users and newcomers to become new media publishers, or to join or contribute to existing properties.
3. Knowledge Sharing: Members are expected to freely share their experiences and skills with others – this mutual give and take can improve the quality of work being done.
4. Collaborations: A very important objective of IBNMS: Getting new media, traditional media, corporates, PR agencies and advertisers to collaborate for win-win partnerships.
5. Events: Put together events to promote the business and consumer interests of this industry.
6. Publishing: Publish newsletters, websites, blogs and wikis to ensure members get the desired information in a timely and easy-to-access manner.
7. Action: New media has been facing, and will continue to face, challenges from Governments, regulators and other authorities. But so far no unified body has been able to take positions and run advocacy campaigns in the best interests of all involved. The IBNMS shall make a start here.
8. Improve Visibility: One of the issues all blogs and new media face is that of visibility – the IBNMS will strive to embark upon PR and other initiatives to enable members garner greater attention for their respective media.
9. Self Regulation: Like other forms of media, New Media too is a business which has a social implication, being in the public space and its actions potentially affecting other people. The IBNMS shall start putting together a self-regulatory code of conduct in consultation with all stakeholders to ensure responsible behaviour by all concerned.
10. Information Analyses: With increased focus on this industry, there is a need of various stakeholders – including advertisers, regulators, traditional media, analysts – to get more information and statistics from this space. This includes studies, surveys and research. The IBNMS will strive to compile and present these in forms useful to those interested.
